OptiKinetics Australia & New Zealand

[OPTI] Kinetics is a globally recognised leader in lighting projection effects, renowned for its pioneering products such as the liquid 'lava type' wheel and the Solar and Gobo projectors. The company has set industry standards for artistic and therapeutic lighting, continuously pushing the boundaries of innovation in projection technology.

Project Goals

Optikinetics required an ecommerce platform that allowed customers to easily browse their specialist lighting products, add items to their cart, and seamlessly request quotes via email. The platform needed to reflect the brand's cutting-edge nature while maintaining an intuitive and user-friendly interface for its diverse clientele, including both commercial and individual buyers.

Solution

1. Custom Ecommerce Solution with Quoting System: We implemented a custom ecommerce solution where users can browse the entire catalog, add items to their cart, and request a quote with a single click. The quote request is automatically sent via email to Optikinetics, ensuring quick and efficient communication.

2. Enhanced User Interface & Navigation: The site was designed with a clean, visually appealing layout that showcases the unique aesthetic of Optikinetics' products. Simplified navigation, search functionality, and intuitive filtering options ensure that users can easily find the products they need.

3. Responsive Design: The platform was developed to be fully responsive, ensuring that users can request quotes or browse the catalog on any device, from desktops to mobile phones.

The Optikinetics Australia ecommerce project successfully married functionality with the brand’s rich history of innovation. The custom quoting system and enhanced user experience have improved customer engagement and sales efficiency, positioning Optikinetics for future growth in the specialist lighting market.