Is .au Better Than .com.au?

In March 2022, Australia introduced the direct .au domain extension, allowing businesses, individuals, and organisations to register shorter and more streamlined domain names. This raises an important question: is .au better than .com.au? The answer depends on various factors, including branding, credibility, and security.

Let’s explore the pros and cons of both domain extensions to help you decide which one suits your needs best.

The Case for .au

1. Shorter and Simpler

One of the biggest advantages of the .au domain is its brevity. A shorter domain is easier to remember, type, and share, which can enhance user experience and branding. e.g. example.au is more concise than example.com.au.

2. More Availability

Many desirable .com.au domain names have already been taken, making it difficult for new businesses to find a suitable name. With the introduction of the .au domain, there is a fresh pool of domain names available, offering more opportunities to secure the perfect web address.

3. Modern and Trendy

Newer domains often feel more contemporary, and the .au extension aligns with global trends towards shorter domain names. Businesses aiming for a modern digital presence may prefer .au over the traditional .com.au.

The Case for .com.au

1. Established Trust and Credibility

Australian consumers are accustomed to .com.au and often associate it with legitimate, established businesses. Since .com.au domains require a valid Australian Business Number (ABN) or Australian Company Number (ACN) for registration, they provide an added layer of trustworthiness.

2. Consumer Familiarity

Customers are more familiar with .com.au, and some might hesitate to trust newer .au domains. If you’re running an existing business with a .com.au address, switching to .au could confuse customers and disrupt brand recognition.

Which One Should You Choose?

• If you’re starting a new business: A .au domain could be a great option due to its availability and modern appeal. However, if you want instant credibility, .com.au might still be the safer choice.
• If you already own a .com.au domain: It may be worth securing the .au version to prevent competitors from claiming it. You can also redirect traffic from .au to your existing website.
• If branding is your priority: The shorter and cleaner .au domain can be a great branding asset, especially for startups and online businesses looking for a fresh, modern feel.
• If trust and security matter most: The .com.au domain has a longstanding reputation, making it a better choice for businesses that prioritise credibility and customer confidence.

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Both .au and .com.au have their advantages, and the best choice depends on your goals. If you want a sleek, modern web address, .au may be the way to go. But if you value credibility and consumer familiarity, .com.au remains a strong contender. Ultimately, many businesses may benefit from registering both versions to protect their brand and maximise online presence.

Registering both gives you the most control over your brand and allows you to use whichever one suits your needs and redirecting the other.